Author: M. Jeffrey Hardwick

The shopping mall is the most visible symbol of American prosperity and the concept is the brainchild of a single person, architect Victor Gruen. In the first biography of this visionary spirit, author Hardwick illuminates the dramatic shifts in American culture during the mid- twentieth century that led Gruen to his signature design. Fresno’s outdoor Fulton Mall was a revolutionary step in mall design – a pedestrian mall landscaped in an urban park setting – a collaboration between Gruen and designer Garrett Eckbo

276 pages, Hardcover